Real Estate Development
Harbor Point — Pre-Selling 200 Units Before Breaking Ground
Harbor Point Development
The Challenge
A $45M mixed-use development in Wynwood with a tight pre-sale timeline. The sales team had renderings and a brochure — but no video content for investor presentations or buyer outreach.
The Solution
A multi-phase production: drone aerials of the site and surrounding neighborhood, a development sizzle reel with renderings and lifestyle footage, and a launch event highlight video for the broker preview night.
The Results
- Sizzle reel became the centerpiece of investor pitch decks and broker presentations
- Launch event video extended the reach of the broker preview to 3x the attendee list
- Drone content repurposed for social media throughout the pre-sale period
The video paid for itself in the first week. Our brokers had something real to show — not just floor plans and renderings.
Carlos Mendez 
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